Archive 2018


Theme: ‘Business with Purpose’ – present a plan based on any RB product across the health and hygiene categories that demonstrates performance, profitability, and purpose. The challenge invited entries from 19 markets – Bangladesh, Brazil, China, Egypt, Hong Kong – Taiwan, India, Lebanon, Malaysia – Singapore, North America (USA and Canada), Nigeria, Pakistan, South Africa, Mexico, Saudi Arabia, UAE and Sri Lanka. The finale was concluded in London at the RB headquarters where Sri Lanka was announced the global champion, with India and Pakistan tied at the second position.

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