Archive 2018


Theme: ‘Business with Purpose’ – a plan based on any RB product across the Health and Hygiene categories that demonstrate performance, profitability, and purpose. The challenge invited entries from 13 markets – Bangladesh, Brazil, China, Egypt, HongKong – Taiwan, India, Lebanon, Malaysia – Singapore, North America (USA and Canada), Nigeria, Pakistan, South Africa, and Sri Lanka. The finale concluded in London at the RB headquarters where Sri Lanka was announced the global champion, with India and Pakistan tied at spot 2.

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