Private: Archive 2015

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Archive 2015

Theme: This was the 2nd edition of RB Global Challenge and it was launched in India. This was a Dettol case challenge, inviting entries from the brightest and smartest minds from business schools in India to solve a real-life business challenge on Dettol, an iconic brand for health protection, ranking amongst the Top 10 Most Trusted Brands in India consecutively for the last 10 years. The Dettol Case Challenge saw myriad innovative ideas aimed at promoting hand-wash practices in India. The top 6 shortlisted teams who qualified for the finale, were funded by RB to bring the ideas alive in their chosen community.

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