Rb Global Challenge

RB Global Challenge

We believe that every business has a responsibility towards the social framework it operates within. This helps us stand out as a Business with Purpose. We want business ideas that have high on social or environmental impact, that address critical issues facing the society, and have the power to bring about positive change.

In line with our purpose, RB Global Challenge looks for pathbreaking and self-sustaining ideas with significant social impact from the brightest students.

RB Global Challenge 2019

This year, RB Global Challenge is getting bigger and better than ever before. The competition will intensify with top schools across the world battling it out at the global finale.

The Challenge


Business Simulation Game
Step into the shoes of an RB General Manager and take the strategic decisions that will help grow your business


Ideation Stage
Made it through the first round? Now, come up with a BID IDEA that addresses an ongoing issuein the areas of Health and Hygeine in your country. Base your idea no 1. Product Innovation 2. Product Extension 3. Service Innovation of RB Brand. Your idea must also be financially viable


Business Plan Development
Participants who qualifying to the national finale, will then design an end-to-end business plan for their idea and present it to the RB Leadership and external jury


Global Finale
Gear up to face the best mind cross 25 Countries and prove that your idea has what it takes to win. You will get a chance to present your idea to the RB Global Leadership

If you believe positive social change start with a good idea, then this is the competition for you. Roll up your sleeves, put on your thinking cap and get ready to make difference.