2015

Theme: Dettol Case Challenge 2015 invited entries from the brightest and smartest brains from the Business Schools in India to solve a real life business challenge on Dettol, an iconic brand for health protection, ranking among the top 10 Most Trusted Brands in India consecutively for the last 10 years. The Dettol Case Challenge saw a myriad of innovative ideas aimed at promoting hand-wash practice. The shortlisted Top 6 teams who qualified for the Battlefield, were funded by RB to bring the ideas alive in their chosen community.

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