RB Global Challenge

RB Global Challenge 2019

This year, RB Global Challenge is getting bigger and better than ever before. The competition will intensify with top schools battling it out in the global finale at London


We believe that every business has a responsibility towards the social framework it operates within. This helps us stand out as a Business with Purpose. We want business ideas that are high on social impact, that address critical issues in society, and have the power to bring about positive change.

In line with our purpose, RB Global Challenge looks for pathbreaking and self-sustaining ideas with significant social impact from the brightest students around the world

The Challenge

Stage
01

Business Simulation Game
Step into the shoes of an RB General Manager and take the strategic decisions that will help grow your business

Stage
02

Ideation Stage
Made it through the first round? Now, show us your BIG IDEA that addresses an ongoing issue in the Health and Hygeine sectors of your country. Base your idea on Product Innovation, Product Extension or Service Innovation using any RB brand. Your idea must also be financially viable

Stage
03

Business Plan Development
Participants who qualify for the national finale will then design an end-to-end business plan for their idea and present it to the RB leadership

Stage
04

Global Finale
Gear up to face the best minds across multiple countries and prove that your idea has what it takes to win. You will get a chance to present your idea to the RB global leadership

If you believe positive social change starts with a good idea, then this is the competition for you. Roll up your sleeves, put on your thinking caps and get ready to make a difference.