2017

Theme: ‘Business with Purpose’ – a plan based on any RB products across the Health and Hygiene categories that demonstrates performance, profitability, and purpose. The challenge invited entries from 4 countries – India, Brazil, Nigeria and South Africa, for the first ever International edition that concluded at Dubai.

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2016

Theme: Sponsored by Harpic, the focus for the year was ‘Open Defecation’ – a plan that solves the issue and also demonstrates performance and profitability. At The Grand Finale, Top 6 teams presented the results of their ‘Big Idea’ and ‘Campaign’ demonstrating the reduction in open defecation brought by them in the selected community. 

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Winners- Team Psychic, MICA, Ahmedabad

Runners- up: Team Nuts.Guts.Glory, NMIMS, Mumbai

Runners- up: Team ND, IMT, Ghaziabad 

2015

Theme: Dettol Case Challenge 2015 invited entries from the brightest and smartest brains from the Business Schools in India to solve a real life business challenge on Dettol, an iconic brand for health protection, ranking among the top 10 Most Trusted Brands in India consecutively for the last 10 years. The Dettol Case Challenge saw a myriad of innovative ideas aimed at promoting hand-wash practice. The shortlisted Top 6 teams who qualified for the Battlefield, were funded by RB to bring the ideas alive in their chosen community.

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